ARA of Madison Blog

Get a Grip

Your vehicle can be equipped with antilock brakes, traction control, all wheel drive, four wheel drive and many other computer controlled systems but they MEAN NOTHING unless there is grip to the road surface.  Nokian and Hakkapeliitta tires will provide maximum grip on all road surfaces which we are subjected to in Wisconsin and other northern tier states.  Maximum grip is crucial not only for traction to get your vehicle moving but more importantly for safety and control when stopping and turning. We are dealers for these very special tires which are the world’s first earth-friendly (made with cool silica and canola oil) and carry the severe service emblem for harsh winter conditions.